Super Group’s long-standing partnership with Rays of Hope, a community-based non-profit organization that operates in Alexandra Township, reached a new level with the official handover of two Toyota Quantum vehicles at the company’s head office today. 

Sihle Mooi, Rays of Hope’s Executive Director, said that the availability of such vehicles is of significant value to the NPO.  “We take pride in our relationship with Super Group and this vehicle sponsorship is immensely valuable.  We need to move people around every day – taking seventy children to and from our Homework Club, transporting volunteers doing Home-Based Care, taking ten learners to and from Sparrow school in Melville each day, transporting people and supplies from our home office at Rosebank Union Church to various points in Alex and other similar transport-related activities.  In the past we did not have sufficient transport available and often had to hire vehicles, which was very costly.”

Peter Mountford, Super Group CEO, explained his company’s rationale behind the sponsorship.  “We are proud of this relationship with Rays of Hope.  The work they do in Alex is excellent and perfectly matches our corporate social investment philosophy.  We supported Rays of Hope’s Cycle Tour of Hope for three years and have now moved on to this vehicle sponsorship, which we believe gives them a tangible benefit in terms of reducing their operating costs.”

Rays of Hope has been operating in Alex since 1991 through seven projects which focus on orphaned and vulnerable children, education and work readiness.  Over 2 000 people are impacted on a monthly basis.  Sihle explained that the mission of Rays of Hope is to partner with Alex for lasting change.  “We do not believe in quick fixes.  We go the distance with the people.  We believe that, in successfully bridging the gap between Sandton and Alex, we are creating a model for the rest of South Africa to follow.”

He also underlined the reasons why corporates like Super Group obtain value by partnering with Rays of Hope.  “After working there for more than 25 years, we have an unrivalled reputation in Alex, because we consciously foster long-term relationships with the Alex communities.  We are not in-and-out, but go the distance and have a variety of different initiatives in the area.  From a practical point of view, we have excellent corporate governance, contributions from companies are tax deductible and we are a Level 1 BEE organization.”

Eight young children from an Alex crèche came to the handover and performed an energetic dance routine for the guests before piling into their new Toyota Quantum, smiling broadly and exchanging high-fives with everyone.


The late May sun shone brightly on the proceedings and as the staff drove back to Alex in their new vehicles, the children waving happily through the windows, a new chapter in the partnership between Super Group and Rays of Hope started.  It was a good day.