One of the ways that Rays of Hope keeps connected with our supporter community is through this newsletter, which is kindly produced for us by Tribeca Public Relations, an award-winning Johannesburg-based agency that has a heart for investing in its local community.

Tribeca’s content team keeps up to date with what’s going on at Rays of Hope, chatting to our various programme managers to gain a deep understanding of each story we’d like to tell you – before they craft it and get it ready for your inbox.

The agency’s storytelling approach – whether for this newsletter or for the great work it does for its other clients, across diverse industries – makes sure that we can highlight the important issues that drive us every day, in an easily relatable way.

“Tribeca’s offices are fairly close to Alexandra, and we are always glad to support Rays of Hope in the great work it does to uplift the community,” says Kerry Haggard, content team leader. “With its decades-long focus on the area, Rays of Hope really understands what Alex’s people need, and how to go about helping them – and we’re glad to help it highlight what is needed, and indeed, what it’s achieved through its various partnerships and sponsorships.”

As a Level 1 B-BBEE agency, Tribeca believes that contribution is more important than compliance, placing people and relationships at the forefront of everything it does, as part of its holistic approach to transformation and empowerment.

For more information about Tribeca, visit www.tribecapr.co.za